Integrated Innovation
The idea that fuels InnovationSpace
At InnovationSpace, we've developed a model of product development that we call Integrated Innovation. It helps everyone at InnovationSpace focus on a specific definition of innovation that leads to positive social change. It involves exploring and resolving four key questions:
What's Desirable?
Entails studying and clarifying the needs and desires of targeted user groups. At InnovationSpace, we put an emphasis on conducting this research in the field where our teams interact directly with users. It's all based on a simple belief that supporting users in new, more meaningful and delightful ways lies at the heart of successful product development.
What's Good?
Involves understanding key social, political and environmental conditions and trends. If we're working to develop new product concepts to help an aging population, for example, we carefully study evolving attitudes about aging and disability, trends in healthcare, and the ever-changing status of federal and state policy relating to care for elders.
What's Valuable?
Leads to in-depth research into the marketplace. It often entails extensive analysis of competitors, the identification of emerging threats and opportunities, and an understanding of events occurring in dynamic markets. At InnovationSpace, the creation of value (from a business perspective) is an essential component of all our creative work.
What's Possible?
Ignites the exploration of technology and design concepts. This work entails speculating about unique applications of technology and materials, visualizing more effective ways to design the interaction between people and things, and developing concepts and experiences that create a better and more sustainable future. While wildly creative, the design work at InnovationSpace is grounded in research and well-articulated criteria.
Integrated Innovation compels business, design and engineering teams to confront the real challenge facing 21st century product development – namely, to design products that people want and need while, at the same time, creating measurable value in the marketplace, and improving society and the environment.
That's what we call innovation! |
